Hybrid Software

Hybrid Software

HYBRID Software is an enterprise software development company based in Belgium and focused on innovative productivity tools for the graphic arts industry. Their products are used by thousands of customers worldwide in all areas of prepress and print, including labels and packaging, folding cartons, corrugated, wide format and digital printing.

“When we were looking for a China based accounting firm with a fundamental understanding of our Belgian background as well as the ability of connecting two diverging business cultures, MSA was our first choice. As our company operates with the corporate ERP-system Oracle, we are delighted that MSA works through a proprietary access directly in our system, ensuring availability of our company figures in the format we are accustomed to. During our company's setup procedure, they managed to organize particular steps without the personal presence of the company representatives (e.g. opening a bank account) by identifying alternative verification procedures. We appreciate that MSA always listens out for our queries. They are very well connected both within China and internationally. Besides our questions regarding our China business, we are glad to receive advice on queries regarding other international topics from their connections within their global network. ”

Joachim Van Hemelen

Chief Financial Officer

Royal Brinkman

Royal Brinkman is a supplier, consultant and installer for the professional horticulture. From their head office in the Netherlands, Royal Brinkman supplies products, systems and services in the fields of crop rotation, crop care, crop protection & disinfection, packaging & design, mechanization, technical projects and other service products. The company supplies these products all over the globe, being located in the most important horticultural areas and markets of the world.

“MSA has been our trusted advisor throughout the entire lifecycle of our China journey, enabling us to dispatch employees (EOR) to China whilst having no legal entity as well as the incorporation and operationalization of our Chinese subsidiary. After which MSA continues to prove their value as an advisor in supporting not only with Chinese accounting, taxation and compliance requirements, but also by advising on specific licensing requirements within the horticulture industry in China such as those for trading in pesticides and other chemicals. With a profound understanding of our headquarters’ interests, combined with a thorough understanding of local business practices in China, MSA has enabled us to balance the often-conflicting requirements for control and compliance with our ambitious China growth strategy.”

Vincent Van Der Wilk

Area Manager Asia & Africa at Royal Brinkman

Genuine German

Genuine German is an online marketing service provider partnering with brands to drive their future growth by facilitating a swift entry and soft landing to the complex Chinese market. Ensuring their clients Chinese market share, Genuine follows its holistic approach to long-term brand building and strong ties to local sales channels.

“For our fast-growing business we need a reliable partner taking care of all our payroll related matters which we found in MSA. They helped us streamline our internal processes by implementing and improving processes that are compliant both from a legal perspective and in terms of our corporate policies. We fully trust in confidentiality of our employees' data, as they ensure secure data storage from internationally recognized providers. Be it on ad-hoc requests or long-term oriented recurring matters, we always receive a fast and complete response to our questions that help us achieve our compliance goals and overcome the challenges in the areas of payroll, IIT and social security in China.”

Damian Maib



FEINMETALL GmbH is a leading developer and manufacturer of contacting solutions for testing electrical and electronic components, which products play an essential role in the semiconductor-, electrical-, electronic- and automotive industry.

“MSA has been an exceptional business partner for our company, whom have a thorough understanding of our internal processes and our ERP system. As a result, and combined with their expertise in finance and taxation, they have been able to support Feinmetall by training our finance- and administrative staff to ensure quality standards and compliance throughout all areas. Because of their availability on short notice, we can rely on MSA's support at a moment’s notice if required. We further rely on MSA to follow our monthly business on site in China in terms of accounting, taxation, and general compliance. Ensuring full compliance with local regulations and transparency for our management team in Germany is essential and MSA is our trusted partner helping us achieve this.”

Patrik Dinser

Commercial Director

Badgequo Ltd.

Based in the United Kingdom, Badgequo is a designer, producer and distributor of high quality cosmetics and toiletries including brands such as Technic, Body Collection and Man’Stuff as well as an extensive range of private labels, with international operations Europe and Asia.

“From day one of our collaboration, I have found the team at MSA perfect for our needs. As a UK based business with notable activities in the Far East, we are looking for clear, constructive and accurate advice along with of course day to day financial/fiscal support.  This is exactly what we get, and this provides enormous reassurance over the numbers and furthermore excellent support as we grow our business in the Far East.  A true partner to our business in every sense of the word.”

Matt Goldstein

Finance Director

Lotus Bakeries NV

Headquartered in Belgium and listed on the Euronext Brussels stock exchange (LOTB), Lotus Bakeries is a global player with over 2.000 employees in the indulgent and natural snacking segment with production facilities throughout Europe, South Africa and the US as well as own sales offices throughout Europe, America and Asia.

“MSA has been our trusted service provider since the establishment of our operations in China. With a profound understanding of Chinese compliance requirements and the ability to translate these requirements in an international context, MSA has enabled us to achieve an exceptional level of transparency and an understanding of the Chinese financial and administrative regulations. After the expansion of our operations in China we continue to rely on the expertise of MSA in relation to taxation matters. MSA continues to reserve dedicated staff members, with a thorough understanding of our operations, whom are ready to support our local finance with team in a heartbeat should the need arise.”


Hybrid Software


Chat with Us